VOLUME XV NO. 40 – SPRING
TED SORENSEN: SCRIBE OF THE AGE OF
KENNEDY – EVE BERLINER
GENERATION ON THE OPEN ROAD – PATRICK FENTON
THE JOYS OF BEING A SPORTSWRITER –
RIDING THE RAILS – LARRY
MAYNARD FERGUSON IN THE STRATOSPHERE
GUITAR VIRTUOSO - JAY BERLINER
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Chris Dahlen is a freelance writer who covers music, gaming, technology,
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Article on advertising media by Hairong Li, of Michigan State University
Recommended resource to help you find
Advertising Media Planning: A Primer
By Hairong Li, Michigan State University
The two basic tasks of marketing communications are message creation and message dissemination.
supports message dissemination. Media planning helps you determine which media to